Newspapers need a Quick Death

Newspapers have been downsizing for months. In response to falling sales, whole departments have been pared back. Seemingly to the bare minimum. For the last month or so, the end results of this strategy have been clearly revealed. Gutter journalism. The rise & rise of the utter moron.
I would rather get my news from someone who is being paid and is therefore presumably accountable. My attitude appears to be almost irrelevant. On the whole, what I have seen from (traditional) paid journalism is irredeemably amateurish. I no longer care for it.

Death to the newspapers. The sooner the better. 2015-2020 is the estimate I agree with as to the date of death. Boycott, boycott & may the date be brought forward.

Many people, including myself, read the newspaper online. I will never pay a cent to do so. There are enough ads online that this should pay for itself. Bloggers earn their money from traffic etc. The new model will seamlessly replace the old model. There is ample room for professional journalism in this new model.

Newspapers can easily survive as a digital hub. Articles, photos etc can be accessed & backlinked. This is their present online purpose. Don't buy the broadsheet, read it online. They will be forced to give us individually tailored front page news. A massive win if you ask me. The garbage we do not consider as news can lie in My Back Pages

Previously, I was concerned about the end of traditional media. Now I await the death knell.

To protect from financial collapse, a hilarious proposal has been considered. Newspapers are non-profit organisations. This would also mean that newspapers would be unable to run political advertising (including editorials). Just gets funnier.

Good 'ole Rupert is planning to charge online user's of his newspaper. "News Corp is going to make online customers pay to access its websites some time before the end of financial year 2010."

What a dufus. Talk about an old crony out of touch with reality. The moment that happens, any links of theirs I use will be deleted. This would be representative of bloggers worldwide.

Protecting photos is stupid. My desire is to link photos, not upload them. When I find a site that does not allow me access to its photos (for free, obviously) I download the photo then upload it manually. I figure the lack of access is the dumbest move possible on the internet. It defeats the purpose. Secondly, all obvious ownership is lost the moment a photo is not properly linked (as described). The photo owner has shot themselves in the foot. Can't protect one from their own stupidity. My primary desire is not to rob people of their work - becomes meaningless very quickly. None of the photos on this site are, or ever will be 'mine'.

Read a bit of the article (I got very bored) & the talk turns to 'value-added content'. Whatever, numbskulls. Stop treating us as fools. In my puny internet experience, these blogs I write are next to useless. A way more profitable model is to display a single page of bikini pics. 5 or so. Doing so is far more sensible in the pursuit of profit. I have learnt this in a manner of weeks. One need not be a blogger to understand this most basic internet reality.

Turn the above paragraph around to News Corp's experience. They are fully aware that quality journalism (not trying to insinuate that my content is quality, but I obviously believe it anyway) doesn't sell. They would be fully aware that consumers would not pay for regular news online. So, they will try to 'tailor' it. I have no problem with this approach, it is a positive for the consumer. However, I wager that most of this tailoring will be surface. Let's say, for example's sake, that I am a paid consumer of News' websites. Knowing my age, sex & country would be sufficent. Front page article would have to be a bikini pic or something similar. How else would they target my demographic. Paris Hilton's latest sex video? They would have to do something pretty bloody special to keep me (no choice but to resort to garbage journalism). It just won't work. I don't pay for 'added' content as it stands. As much as I like internet porn, not a cent has ever, or will ever leave my wallet for it. News, well that's much lesser content - payment would never enter the equation. Treat us like idiots and watch your 'fabulous' newspaper drown quickly. I have never gone near anything requiring payment on the internet. To do so would mean one has poor searching skills. It can always be found for free elsewhere.

Still on the article, it went into TAB vs Betfair. A legitimate issue from a business sense. Betfair pays less taxes, and is therefore more competitive than TABs. The problem here is state law, as alluded to. However, from a punter's view, all the arguments outlined are crap. All a punter should care about is the payoff on their bet. TAB typically pinches 7.5%, Betfair 4%. Both of these figures are way too high. It is a product of what business would call the 'competition of choice'. All bogus. Much better for the punter would be if one of these entities bought out all the others. A lower house % could be offered. (Ideally, a 50% bet should be $1.99. Yes, I can dream.)
As an example pushing News Corp's selling of online media, it was very poor. Using the same argument I have just used, it would be better if News Corp was swallowed by a larger company. What idiots the spokesmen are.

Rupert, retire now. Or die now. You are a greedy pig. Yes, one may argue this is not necessarily to line his own pockets. It is to protect his dwindling News Corp empire. Let your son, Lachlan, take over immediately. I have no idea, but I would place another wager that he would abandon his father's foolish plans immediately. Rupert is doing a massive disservice to his son, perhaps unknowingly. The only possible exception is the Wall Street Journal, as the article says. I consider this different, as it is business news. I think people would be willing to pay bucketloads for it. (You are welcome to pick apart the obvious contradictions in this stance on 'business news' - what is it? how is it different? etc, but it still seems like plain vanilla to me after thinking about it. Paying other people in the hope money will be mysteriously made from this transaction is a long established con/reality.)

By all means, set up the News Corp portal to be individually tailored. This results in better targeted ads etc - more revenue. The mere fact that they have not done so already (for free) shows how far behind the ball they really are. Literally, a bunch of amateurs in the new world of the internet. Goodbye & good riddance old fuddie duddies. The Australian (News Corp's national paper) is by far the worst online portal of all the major newspapers in Melbourne.

Never, ever pay to get sensationalist crap delivered though your web browser. The idea is disgusting in almost every point.

Paragons of Virtue they are. The mighty fine chaps from News Corp. James & Rupert. Stellar Champions of the free market. Just imagine for one moment, they conjure. You - yes, you - through sheer determination & talent could deign to enter the media jungle. Strike it Rich if the cards are played right.

Most interestingly, the debate was never framed in this manner. That would have been my spin. The backward cowboys from News Corp failed to see beyond their own interests.

Father & Son (as a minor correction, he is equally as keen) called for the dismantling of State Media to allow them to compete. More Fox News Anyone?

Furthermore, the buffoons will attempt to stop anyone using their material online. They claim to seek to remove their newspapers from public search engines. If this is not a dying man babbling, please inform me what it is.

The greatest problem with the course that News Corp has charted is this:
As they inevitably crash & burn, News Corp will devote some of it's diving assets toward dismantling State media. (This will be done at the expense of it's own survival.)

Goodbye News Corp. Your majority owners have declared your death years in advance. In the poorest act of public business management in 2009. The history books will have an absolute field day with this story.

Further reading:

Ted Turner predicts the death of newspapers. In 1981! Kind of undermines my stance.

A blog piece with much greater research.
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